Real Estate SEO: Top 20 Tips and Strategies for 2023

Real estate SEO is the process of optimizing your website and online content so that it ranks higher in search engine results pages (SERPs) for relevant keywords. This can help you attract more visitors to your website, generate leads, and close more deals.

There are a number of things you can do to improve your real estate SEO. Here are 20 tips and strategies to help you get started:

Choose the right keywords.

The first step to SEO is to choose the right keywords to target. You want to focus on keywords that are relevant to your business and that people are actually searching for. You can use a keyword research tool to help you find the right keywords.

Once you’ve chosen your target keywords, you need to optimize your website for them. This includes using the keywords in your website’s title tag, meta descriptions, header tags, and throughout your content.

Optimize Your Google Business Profile.

Local searches have dominated the Google results for real estate based searches. Optimizing your Google Business Profile is the easiest way to get online leads in 2023. The full process for outranking your competition in the Map Pack can be very complicated and outside of the scope of this article, but we have found a great blog on steps to optimizing your Google My Business for real estate.

Create high-quality content.

Content is still king in search engine optimization. One of the best ways to improve your real estate SEO is to create high-quality content that is relevant to your target keywords. This content should be informative, well-written, and engaging. If you choose to try and leverage AI tools such as Chat GPT – don’t post the final product! Rewrite the AI generated article in your own words for the best results.

Using Chat GPT for Real Estate

Build backlinks to your website.

Backlinks are links from other websites to your website. They are a valuable ranking factor in Google’s algorithm. You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories (also known as citations).

Use social media.

Leverage Your Unique Content on Social Media to Drive Traffic to Your Website

Social media is a great way to promote your website and content. Share your content on social media platforms like Facebook, Twitter, and LinkedIn. Engage with anyone who likes or comments on any of your posts. Engagement from the poster is one of the main factors in social media algorithms, so the more you engage with people that engage with your content, the more people will see your posts.

Optimize your images.

Images can help improve your SEO. Be sure to optimize your images by adding alt text and titles that include your target keywords. If you have a WordPress website, there are many plugins that can assist with this. Make sure to use descriptive words for each image and don’t just cram keywords in there. Also, always adjust the image for the web by reducing the size with tools like WebResizer. Oversized photos can substantially hurt your websites speed and overall usability.

Use video content.

Video content is becoming increasingly popular. You can use video content to promote your business and attract more visitors to your website. When you write a blog, also create a video version of it and embed the video in your blog. If you already have videos, make a corresponding blog. This is a good way to get the most milage from your original content.

Keep your website up-to-date.

Google loves fresh content. Be sure to keep your website up-to-date with new content on a regular basis. This can include posting regular blogs or embedding YouTube videos or even Tweets from Twitter accounts that are about real estate.

You can write a quick blog about a new listing or a closing your just had. Blogs about the best neighborhoods or best suburbs are very popular and provide valuable insight to potential home buyers.

Use a responsive design.

Today in 2023, there is more web traffic from mobile devices than desktop computers. Make sure your website is optimized for mobile and still loads fast over cell phone data connections. You can check your websites mobile speed with sites like GT Metrix.

Use Google Analytics.

Google Analytics is a free tool that can help you track your website’s traffic and performance. Use Google Analytics to track your SEO efforts and see what’s working and what’s not. Google Analytics will show where your web traffic comes from.

As an example, are people finding your site through organic search? From social media shares? Are they coming directly from an email campaign or listing updates? Understanding where your traffic is coming from let’s you know where to devote your efforts and also tells you what is NOT working.

Additional Tips

  • Get as many reviews on your Google Business Profile as possible to help with Local search
  • Optimize your website for voice search using questions and answers
  • Leverage schema to better explain to search engines what your web page/blog is about.
  • Get involved in your community and attend local events and try to get links from their websites.
  • Blog on 3rd Party sites such as Active Rain and link back to your website when applicable.
  • Network with other real estate professionals and try to get backlinks from their websites.
  • Stay up-to-date on the latest trends in real estate and SEO.

By following these tips, you can improve your real estate SEO and generate more web traffic which provides more leads which means more sales!