Electronic Realty Associates

ERA real estate logo

ERA real estate (Electronic Realty Associates) is managed by Realogy, the same parent company as industry leaders Century 21, Sotheby’s International Realty, and Coldwell Banker. This means that the company has access to top talents and can utilize their know-how to provide exceptional service to their clients.

ERA real estate operates on a global scale and is constantly expanding their digital technologies and marketing capabilities.

  • Headquartered in: Parsippany-Troy Hills, NJ
  • Founded: 1971
  • Began Franchising: 1972
  • Number of Franchises: 2300+ worldwide

ERA Real Estate is a residential real estate franchisor that provides a range of services to clients, including home buying, selling, and financing. The company operates through a network of brokers, sales associates, and agents in the United States and abroad. ERA focuses on delivering personalized service that meets the unique needs of each client.

Leading residential franchise

As one of the world’s leading residential franchise brokerage networks, ERA has established itself as a trusted name in the industry. The company’s commitment to excellence and dedication to its clients and agents have earned it a reputation for forward-thinking.

Coldwell Banker franchisees can be found in nearly every market in the country. The company claims that over 100,000 agents and 2,200 offices worldwide are associated with Coldwell Banker, spanning 40 countries and territories.

In Q3 2022, members of the Coldwell Banker brand recorded more than $6.2 billion in total sales volume.

What is the franchise fee?

The franchise fee for ERA can be up to $25,000.

What are the associated costs? 

The total initial investment to open an ERA franchise is $27,350 to $435,050.

What is the royalty fee?

The recurring royalty fee for ERA is 6%.