“After countless hours spent examining real estate brokerage models, marketing and other costs, the idea was formed to list homes for only 1%. Although there is no “set percentage”, 1% is about 1/3rd of the traditional listing fee. We knew we could offer a high level of customer service and marketing for about 1/3rd of the typical Realtor listing fees as long as we focused on those same principles as the other successful companies mentioned earlier, but this time a disruptive change in real estate. We had to increase our sales volume, but more importantly we had to retain a high level of customer satisfaction. With those goals in mind 1 Percent Lists was formed.